ROLE: ART DIRECTOR
I played a crucial role in overseeing two distinct components. Firstly, I art directed a talent shoot featuring Allen Iverson. This involved directing the photography poses, angles and lighting, dressing the video set, and managing post-production for promotional materials and static designs used in Out-of-Home (OOH) advertising.
Additionally, the second part of the campaign focused on creating a dynamic sports montage showcasing the extensive sports content available on Peacock. I was responsible for art directing both internal and external design teams, guiding them through the process to successfully deliver over a thousand assets for this comprehensive 360 campaign.
OBJECTIVE
Seize Q3 to emphasize Peacock as the premium sports streamer to the world with a star-studded, big-swing, award-winning campaign that we can flex throughout Q4 (when key leagues are in-season) and beyond.
STRATEGY
Get both avid and casual sports fans, acquire and engage year-round with Peacock by developing a brand campaign touting the unique volume of live sports we have in comparison to other streamers (increasing perception and awareness of Peacock as a sports industry leader).
