OBJECTIVE
The goal of his campaign is to increase the perception of Peacock as a sports destination by positioning ourselves as the exclusive streaming home of the Olympics.
We created an immersive Olympic and Peacock brand experience with extraordinary results. The energy from the set was remarkable; the cube went viral on the universal lot, compelling crowds of crew, staff, and Olympians. The energy from the set was matched by its impressive real-time playback tech, which featured robust media servers, 180 UV-mapped screens, and synchronized animations starting within the cube and continuing into the larger stage.
ROLE: Art Director
I led internal and external teams in the art direction of designs and animations within the cube. I served as the Art Director on set, managing the development process and overseeing post-production tasks such as color correction, logo tracking, and toolkit development. The shoot was five days long on the Universal Lot in LA, and we shot with 60 athletes across all the sports.
