OBJECTIVE
The goal of his campaign was to raise excitement for the NFL playoffs on NBC and resonate with fans by featuring iconic city landmarks with the star players from each team. We created surreal, dynamic compositions using live-action footage, 3D renders, and stock video. Because of the unpredictable nature of the playoffs, we had to create 22 team designs and animations in advance with adaptable systems so players could be swapped out in the event of an injury.
ROLE: Art Director
I led internal and external teams in 3D object modeling and animation, 2D compositing, and color correction. I created the internal pitch deck for this concept and executed the 3D logo modeling and animation.
